Product packaging refers to how you present services and goods to customers. For many individuals, product packaging means physical items, like wrappings, bags, food packaging packets, glass bottles, and cardboard boxes, which protect items, such as liquid products or foodstuffs inside them.
But product packaging might as well mean grouping services and products to ensure they are bought as single units. According to the TopPop Packaging team, this can better target specific audiences or serve customers, depending on what you already know about their requirements.
Digital advertising or marketing has become common and intense to the extent that the old ways of standing out have started over-saturating every consumer’s mind.
For years, you have seen bold statements, bright colors, and three or four fonts of texts as the go-to tools for packaging products in an attempt to gain the attention of consumers.
Although modern packaging experiments, like the implementation of complex variants of digital advertising and reality applications, are succeeding at capturing consumers’ attention, there is another segment of packaging materials opposed to those trends.
This is where minimalist packaging comes in. Regardless of the fact that the world continues marinating in the ocean of excessive marketing, most individuals go out of the way to avoid everything altogether.
Ideas for Minimal Packaging Design
At times, designs work well when they are easy and uncomplicated to understand. The simplicity goals hold true for designing packaging.
Minimalism is gaining a massive following today, even though it was introduced in the 50s. Less is more mantra proves to be effective and simple in capturing people’s attention without affecting aesthetic appeal.
Whether it is minimal in the design of boxes or packaging artwork, with the following ideas, minimalism may add another element of elegance, sophistication, and purity while keeping efficiency and quality intact:
- Focus on see-through or clear packaging
- Go for less material
- Consider displaying what is required
- Prioritize monochromes
- Pay attention to the logo
Color Palettes and Packaging Design
There is basically a clear shift toward color-focused packaging, from color-blocked wine labels to pastel-hued coffee bags.
A good color scheme doesn’t just capture the eyes of consumers. It as well helps business brands convey a helpful message regarding their products.
Among the interesting uses of the color palette in the packaging design is the prevalence of hues. Soft shades are no longer reserved for some ultra-feminine items. They are now used to design intimating items to make them more approachable.
Choosing the Right Color for Packaging Design
According to Consumer Buying Behavior reports, packaging color palettes easily influence consumers. When choosing the right color for your products during packaging, you will have to keep a few things in mind, including buyers.
Consumers must be able to connect with the color of your packaging design you prefer. Keep your target market in focus, and know your buyers’ needs. Apart from buyers, other things to look at are:
- Product’s purpose
- Cultural preferences
- Font and design consistency
Establishing a strong business brand will take effort and time. That is because you will have to develop your business vision, values, and promise. Afterward, you will have to consider minimal and color palette packaging design, which people can notice.